![]() ![]() It’s impossible to serve customers unless they know how to find you. What happens if that person loses your business card? They can’t call directory assistance to get in touch because they don’t know where you live. Suppose you’re a location-independent content provider who meets (and clicks with) a potential client at a conference. To further complicate matters, those who use smartphones, Voice Over Internet Protocol (VoIP) service, or their home landlines as business numbers risk not being listed correctly – or at all.Īdditionally, some small businesses aren’t associated with a particular city. Multiple carriers mean multiple directory assistance services. Today, the telecommunications industry is decentralized and sprawling. Before the internet was a thing, people got their needs met by letting their fingers do the walking (to use an old Yellow Pages ad jingle). Why Business Numbers Matterīack in the day, businesses found customers by having their company numbers listed in the phone book (both the white and yellow pages). Here’s how to get that business phone number you need to grow, and why it’s still incredibly important in today’s digital age. But how do you go about finding customers? While there are a lot of notable ways, such as social media, a website, ads in local publications, innovative PR that gets you featured on local (or national) media, and, of course, good old-fashioned word of mouth, there’s one thing a reputable business can’t forget: The old-school method of having your business phone number-and putting it everywhere. Unless maybe some people save them for other reasons… Everyone knows, phone books don’t leave bruises.You’ve set up your food truck or your doggie daycare, and you’re ready to win at this small-business game. When is Massachusetts gonna do that? If you don’t want to get the phone book, you can opt out by visiting here! I have a feeling that just like “Do Not Call” lists, the phone book will be landing on our stoops again next year.įor now, do what everyone in the neighborhood will be doing, throwing it the recycling bin. The company would also receive a penalty for each unwanted phone book delivered. (Hmmm….sounds similar to the stacks of local papers you see collecting dust waiting for the recycle bin.)īack in 2010, Seattle passed the first ordinance requiring phonebook companies to let residents opt out of getting the yellow pages. Ironically, ad rates are usually calculated on the number of phone books distributed, not people actually using the phonebook. ![]() ![]() Even though phone book revenues are starting to dwindle, companies still make a decent amount of money. In the city of Boston, this company’s name is Dex Media. Phone books are full of ads which make these companies money. Well, some regulations have been attempted to phase out the yellow pages, but many companies have fought against them – usually out of self-interest. Seems very wasteful right? So why are they still in print and getting delivered? Who is still using the phone book? Doesn’t everyone in the world have a smart phone that they can easily google or better yet, ask Siri for a phone number, address or best Italian restaurant in a 10 mile radius? It’s 2020. Yesterday, I walked out my front door and discovered sitting on my stoop, a plastic bag containing two new phone books. ![]()
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